| The Ad Council and AdoptUsKids Case Study | |
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Partner:
Liz Gordon-
Business School Columbia Caseworks of the Columbia Business School and CCNMTL partnered to create the Business School's first multimedia case study environment. Here, students navigate a case via a virtual email inbox as they take the role of an advertising executive who is required to direct marketing decisions to improve adoption rates... |
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Access:
Columbia only Released: July 2008 | |

