Project Detail


The Ad Council and AdoptUsKids Case Study

Partner(s): Liz Gordon - Business School

Columbia Caseworks of the Columbia Business School and CCNMTL partnered to create the Business School's first multimedia case study environment. Here, students navigate a case via a virtual email inbox as they take the role of an advertising executive who is required to direct marketing decisions to improve adoption rates at an adoption agency called AdoptUsKids. At designated times in the narrative, students complete assignments in a built-in writing space. Student work is stored and review by the instructor, and is then used to guide discussion during class.

Access: Public
Status: Active

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