The Response

By Monday, January 9, the TAL episode had attracted widespread attention. Listeners and bloggers posted the URL for the show to multiple social media sites, including Twitter and Facebook. Those who had missed the broadcast on their local NPR stations downloaded the podcast. Within two weeks, more than a million people had either listened to the streaming audio online or had downloaded it. Daisey also received over 1,000 emails in the first few days and was inundated with interview requests from cable news shows and major network news programs.

Meanwhile, TAL posted follow-up comments about Apple and Foxconn on its blog. On January 11, it posted news reports that 150 to 300 Foxconn workers had threatened to commit mass suicide by jumping off the factory roof because they were assigned to new production lines without proper training. On January 13, TALproducer Reed contributed an item: an Apple announcement that it would permit an independent third party, Fair Labor Association, to observe working conditions at the factories of its suppliers worldwide. The company also published a list of all those factories, along with its annual “Supplier Responsibility Progress” report, which usually was released in February. “We don’t know that our show inspired these moves from Apple,” Reed blogged, “but both of the changes are things that Mike Daisey called for in Act Two of our episode.” [27] The same day, Daisey wrote about his experience adapting and taping his show; that was posted on TAL’s blog.

The TAL Daisey show had touched a nerve and listeners wanted more. TAL kept them updated not only on its blog, but via Twitter. On February 17, TAL alerted its Twitter followers that Daisey had joined Twitter. [28]