Gail Goldstein

Gail Goldstein had been deputy director of the Cardiovascular Disease Prevention and Control Program at the New York City Department of Health and Mental Hygiene since 2004. The program developed citywide and community-level initiatives designed to prevent cardiovascular disease.Before that, she had worked as a managing producer at the John Schreiber Group, a New York City entertainment company, and in event marketing at Childrens Television Workshop.

Gail Goldstein describes the collaborative effort that went into the campaign.