From Concept to Story: Time Magazine and "America at 300 Million"

Abstract

CSJ-07-0001.0 This case study tells the story of how one editor at Time magazine took a concept—create a “mirror on America”—and translated it into 12 pages in the magazine. The case describes the kind of decisions editors have to make on a daily basis: what to include, what to leave out, how to staff a story, how much time to spend reporting. It also raises the issue of hierarchy in a newsroom. Whose call ultimately is it what goes into a story—the managing editor’s, the frontline editor’s, or the reporter’s?

The case will give students insight into the workings of a weekly news magazine. It will allow them to exercise their own editorial judgment, and to struggle with the strategic and practical decisions which go into assembling a story about a complex subject. They will also get an unusual glimpse into the concerns of a graphics department.

This case can be used in a class about magazine writing and/or editing; about integrating graphics into a text narrative; or about editorial decisionmaking.

Credits

This case was written by Kathleen Gilsinan for the Knight Case Studies Initiative, Graduate School of Journalism, Columbia University. The faculty sponsor was Professor Michael Shapiro. The Columbia Center for New Media Teaching and Learning (CCNMTL) produced the multimedia, online product. Josh Stanley was the project coordinator, and Zarina Mustapha was the website designer. Funding was provided by the John S. and James L. Knight Foundation . TIME Magazine material © Time Inc. used with permission.

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