Sterger was something of a star herself. She first attracted media attention on Labor Day 2005 during a nationally televised Florida State University football game. At the time, she was an FSU junior studying psychology and criminology. Nicknamed the “FSU Cowgirls,” she and several friends attended the games wearing short shorts, revealing tops and cowboy hats. When one of ABC’s cameras showed a shot of them, sports announcer Brett Musberger commented on live television, “I think 1,500 red-blooded American men just decided to go to FSU next semester.” ^[6]

Those few seconds of crowd shots after a commercial break led to thousands of friend requests on Facebook. Photos of Sterger went viral online. Bloggers wrote about her. The magazines Maxim and Playboy wanted to do photo spreads of her with her friends—offers she accepted. Sports Illustrated asked her to write a regular column called “Scorecard Daily” for its website beginning in early 2006. She was let go a year later.

In August 2008, the New York Jets hired Sterger as an in-house sideline reporter or “gameday host.” The Jets had created the position for her. Before the game, she interviewed celebrities and hosted a segment, “Keys to the Game,” on the Jets’ pre-game show. Sterger also appeared during timeouts and halftime and introduced the Jets dance team. That same year, she also worked as a host for the Fox Sports show Big Man On Campus .

In 2009, Sterger left her job with the New York Jets to pursue an acting career. In February 2010, when she mentioned Favre’s photos and messages to Daulerio, she had started work on another cable TV sports show, The Daily Line . ^[7]