EDUCAUSE's 7 Things You Should Know About Mobile IT describes how the use of mobile technology is impacting higher education. It briefly explains what the technology is, how it is being used at universities and why it is significant. With the growth in the number and variety of mobile devices that college students use comes the increase in expectations for applications that meet their academic, administrative and campus social needs. Institutions will continue to feel pressure to convert desktop applications and create original "native" software for these devices in order to keep their services competitive.