Video: Peterson: Deciding When To Run the PSAs

Sections

Title Page
Introduction
A Newspaper with a Mandate
Past Lessons
First Facts
Taking Stock
Managing the Media
Government Agencies
Divvying up Tasks
Voices of Experience
Covering All Bases
Sunday, January 8
The Dam Breaks
Loud or Soft?
Arab Media
A Videotape
Next Steps
Stressed Out
Another Deadline
Whom to Believe?

Download this case as a PDF

Peterson: Deciding When To Run the PSAs

Biographies

Richard Bergenheim
Joel Campagna
David Cook
Marshall Ingwerson
David Clark Scott
Joel Simon

Videos

"Team Jill": Their Roles
60-second Public Service Announcement
90-second Public Service Announcement
Bergenheim: The Kidnapping Became A Big Issue in Iraq
Cook: Having No Proof of Life Was Tough
Ingwerson: Informing Carroll's Mother
Ingwerson: Lifting the Blackout
Ingwerson: The Controversial Nature of Media Blackouts
Ingwerson: The FBI Was Hard To Deal With
Ingwerson: The FBI's Area of Expertise
Ingwerson: The Times With No Communications
Monitor Staff: Instituting the Blackout
Monitor Staff: Keeping the Story Quiet
Murphy: Getting Statements from Muslim Leaders
Murphy: Making the PSAs With CNN's Help
Murphy: The Baghdad Boys' Role in Iraq
Newcomb: Her Role with the Carroll Family
Peterson: Deciding When To Run the PSAs
Peterson: Filtering Information and Tracking Down Leads
Peterson: Finding Out
Peterson: Not Knowing How Long He'd Be in Baghdad
Peterson: Shaping Carroll's Image in Iraq
Scott: Controlling Information About Jill Carroll
Scott: Difficulties in Speaking Freely with Murphy and Peterson
The Baghdad Boys: Dealing with the FBI's Differing Opinions
The Baghdad Boys: Their Iraq Media Strategy
The First Video As It Appeared on Al Jazeera
The Second Video on Al Jazeera
The Third Video As It Appeared on Al Rai

System menu